The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
IBOOKS dosya biçimi, işletim sistemlerinden birinde çalışan cihazlar (bilgisayarlar, telefonlar, tabletler vb.) İçin William Ammerman yazarından The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning gibi bir e-kitap biçimi olarak geliştirilmiştir. Apple - MacOS veya iOS. Diğer e-kitap dosyaları gibi, örneğin The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, IBOOKS dosyaları yalnızca metin değil, aynı zamanda grafik ve video bilgileri ile kitap okumak için çok uygun olan üç boyutlu nesneler, sunumlar ve diğer veri türlerini de içerebilir The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning . IBOOKS dosyaları, basit ve etkileşimli bir kullanıcı arabirimi sağlayarak çoklu dokunma hareketlerini destekledikleri için iBook çoklu dokunma dosyaları olarak bilinir. Bu tür dosyalar Apple'ın iBooks Author'ı kullanılarak kolayca oluşturulabilir. Bu, e-kitap geliştirmek ve yayınlamak için ücretsiz bir programdır. Bu durumda, büyük olasılıkla, IBOOKS uzantılı dosyalar yalnızca belirli bir ücret ödendikten sonra kullanılabilir hale gelecektir. Ancak The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning tamamen ücretsizdir. IBOOKS dosyaları Apple tarafından The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning indirebileceğiniz ePub 3 formatına göre geliştirilmiştir. Ancak, Apple bazı ek markalı "yongalar" ekledi. IBOOKS dosyası olarak kaydedilen The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning kitabı, kullanıcıların tüm Apple cihazlarında indirip okuması için iTunes'a yayınlanabilir.
| Yazar | William Ammerman |
|---|
Rusça Fransızca Alfa Yayınları; 1. baskı Independently published Vismont Studios ICON Group International, Inc. Türkçe Kolektif Almanca Novas Edições Acadêmicas Lina Scatia İspanyolca LAP LAMBERT Academic Publishing CreateSpace Independent Publishing Platform Philip M. Parker Ph.D Maya Violet İngilizce Prof Philip M. Parker Ph.D.
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| Yazar The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning | William Ammerman |
|---|
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns―all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift―while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI.
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