Carl Shapiro Information Rules: A Strategic Guide to the Network Economy - internet üzerinden indir

Information Rules: A Strategic Guide to the Network Economy

İşletme Teknolojisi

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

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CreateSpace Independent Publishing Platform ICON Group International, Inc. Maya Violet Independently published Vismont Studios Novas Edições Acadêmicas Prof Philip M. Parker Ph.D. İngilizce LAP LAMBERT Academic Publishing İspanyolca Fransızca Kolektif Alfa Yayınları; 1. baskı Almanca Türkçe Rusça Lina Scatia Philip M. Parker Ph.D

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