The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning adlı kitabı telefonunuzda, bilgisayarınızda veya tabletinizde EPUB biçiminde okumak için "okuyucu" uygulamasını ücretsiz veya satın almanız gerekir - siz karar verin. İşlevsel olarak özgür "okuyucular" nadiren ücretli olanlara yol verir ve bazen onları aşar. Bazen daha yavaş çalışır veya reklam içerir. Ücretli uygulamalar daha güzel görünür, daha az yavaşlar, aynı işlevsellik ile telefonun belleğinde genellikle daha az yer kaplarlar. Veya William Ammerman adresinden çevrimiçi olarak The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning kitap okumak için bir site bulabilirsiniz. EPUB, kayan bir düzene sahip bir biçimdir, yani kitabın metni, örneğin The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, akıllı telefonunuzun veya tabletinizin ekran boyutuna otomatik olarak ayarlanır - manuel olarak ölçeklendirmeniz gerekmez. Son aşamada, biçim bilgisayarlar, akıllı telefonlar ve tabletler tarafından desteklenen 5.2 sürümüne güncellenir. Gutenberg Serbest Kütüphanesi, 2008 yılında The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning gibi kitapları ve diğer basılı yayınları ve kitapları dijitalleştirmek ve saklamak için bu biçimi seçti. Yavaş yavaş, 2010'a kadar, daha önce kendi LRF uzantısını (BBeB) kullanan Sony, belgeleri bu biçime dönüştürdü. E-kitapların ve "okuyucuların" artan popülaritesi ile birlikte popülerlik kazanıyor. İlk kez 1999'da ABD'de ortaya çıktı, farklı olarak adlandırıldı - Açık eKitap Yayını (OEB). Geliştirici - Uluslararası Dijital Yayıncılık Forumu, IDPF kısaltması: Uluslararası Dijital Yayıncılık Forumu. 2007 yılında, “forum”, doğrudan “Elektronik Yayıncılık” olan ve tam anlamıyla “Elektronik Yayıncılık” olarak kısaltılan geliştirmenin son versiyonunu tanıttı.
| Yazar | William Ammerman |
|---|
ICON Group International, Inc. İngilizce Vismont Studios Independently published LAP LAMBERT Academic Publishing Maya Violet Fransızca Alfa Yayınları; 1. baskı Novas Edições Acadêmicas Philip M. Parker Ph.D Kolektif İspanyolca CreateSpace Independent Publishing Platform Prof Philip M. Parker Ph.D. Rusça Almanca Türkçe Lina Scatia
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| Yazar The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning | William Ammerman |
|---|
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns―all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift―while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI.
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