Roger L. Martin Design of Business: Why Design Thinking is the Next Competitive Advantage internet üzerinden ibook

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Design of Business: Why Design Thinking is the Next Competitive Advantage

IBOOKS dosya biçimi, işletim sistemlerinden birinde çalışan cihazlar (bilgisayarlar, telefonlar, tabletler vb.) İçin Roger L. Martin yazarından Design of Business: Why Design Thinking is the Next Competitive Advantage gibi bir e-kitap biçimi olarak geliştirilmiştir. Apple - MacOS veya iOS. Diğer e-kitap dosyaları gibi, örneğin Design of Business: Why Design Thinking is the Next Competitive Advantage, IBOOKS dosyaları yalnızca metin değil, aynı zamanda grafik ve video bilgileri ile kitap okumak için çok uygun olan üç boyutlu nesneler, sunumlar ve diğer veri türlerini de içerebilir Design of Business: Why Design Thinking is the Next Competitive Advantage . IBOOKS dosyaları, basit ve etkileşimli bir kullanıcı arabirimi sağlayarak çoklu dokunma hareketlerini destekledikleri için iBook çoklu dokunma dosyaları olarak bilinir. Bu tür dosyalar Apple'ın iBooks Author'ı kullanılarak kolayca oluşturulabilir. Bu, e-kitap geliştirmek ve yayınlamak için ücretsiz bir programdır. Bu durumda, büyük olasılıkla, IBOOKS uzantılı dosyalar yalnızca belirli bir ücret ödendikten sonra kullanılabilir hale gelecektir. Ancak Design of Business: Why Design Thinking is the Next Competitive Advantage tamamen ücretsizdir. IBOOKS dosyaları Apple tarafından Design of Business: Why Design Thinking is the Next Competitive Advantage indirebileceğiniz ePub 3 formatına göre geliştirilmiştir. Ancak, Apple bazı ek markalı "yongalar" ekledi. IBOOKS dosyası olarak kaydedilen Design of Business: Why Design Thinking is the Next Competitive Advantage kitabı, kullanıcıların tüm Apple cihazlarında indirip okuması için iTunes'a yayınlanabilir.

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Yazar
Yayın Evi
Dil
Almanca J B SBoon Gale, U.S. Supreme Court Records İngilizce Leopold Classic Library CreateSpace Independent Publishing Platform Book on Demand Ltd. J B Boon Additional Contributors Icon Group International Rusça Independently published Fransızca Emily Grace Türkçe J Saosa İspanyolca ICON Group International, Inc.
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Yazar Roger L. Martin
İsbn 10 9781422177808
İsbn 13 978-1422177808
Yayın Evi Harvard Business Review Press
Dil İngilizce
Boyutlar ve boyutlar 14.61 x 1.91 x 21.59 cm
tarafından gönderildi Design of Business: Why Design Thinking is the Next Competitive Advantage 1 Ekim 2009

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

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