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Design of Business: Why Design Thinking is the Next Competitive Advantage

Amacımız .fb2 formatında bir kitap okumanıza yardımcı olmaktır. Böylece Design of Business: Why Design Thinking is the Next Competitive Advantage kitabını kolayca açabilir ve Roger L. Martin ile diğer birçok kitabı okuyabilirsiniz. Bu biçim, Design of Business: Why Design Thinking is the Next Competitive Advantage dahil olmak üzere elektronik kitap okumak için bir yazılım üreticisi olan birçok yayıncı tarafından yaygın olarak desteklenmektedir. Kitapları FictionBook formatında saklamanın destekçilerinin temel amacı, bir FictionBook format dosyasını {{title} da bulabileceğiniz diğer popüler formatlara kolayca (otomatik olarak dahil) dönüştürme yeteneğiyle Design of Business: Why Design Thinking is the Next Competitive Advantage kitabının yapısını açıkça saklamaktır. } Web sitemizde. İşleme sırasındaki bu depolama, kitapları başka bir biçimde depolamaktan çok daha az zaman ve çaba gerektirir. En önemlisi, FictionBook formatı Design of Business: Why Design Thinking is the Next Competitive Advantage gibi kurgu için uygundur. Bu biçim, e-kitapların ve "okuyucuların" artan popülaritesi ile birlikte popülerlik kazanmaktadır. Bu nedenle, Design of Business: Why Design Thinking is the Next Competitive Advantage kitabını bu biçimde indirmenizi öneririz. Dahası, neredeyse her cihazda açabilirsiniz. Bu biçim sayesinde Design of Business: Why Design Thinking is the Next Competitive Advantage kitabı, hareket halindeyken veya canlı bir kitap alamayacağınız veya bir dizüstü bilgisayarda açamayacağınız alışılmadık bir yerde okumak için çok uygun olan tabletinizin veya akıllı telefonunuzun ekran boyutuna otomatik olarak ayarlanır.

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Yazar
Yayın Evi
Dil
Almanca Fransızca ICON Group International, Inc. Leopold Classic Library J B Boon Icon Group International Emily Grace Türkçe Gale, U.S. Supreme Court Records Rusça J Saosa J B SBoon Independently published İngilizce İspanyolca Additional Contributors CreateSpace Independent Publishing Platform Book on Demand Ltd.
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Yazar Roger L. Martin
İsbn 10 9781422177808
İsbn 13 978-1422177808
Yayın Evi Harvard Business Review Press
Dil İngilizce
Boyutlar ve boyutlar 14.61 x 1.91 x 21.59 cm
tarafından gönderildi Design of Business: Why Design Thinking is the Next Competitive Advantage 1 Ekim 2009

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

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