Ron Kohavi Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing - internet üzerinden indir

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

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Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

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Kolektif Lina Scatia ICON Group International, Inc. Vismont Studios Prof Philip M. Parker Ph.D. Maya Violet Almanca LAP LAMBERT Academic Publishing Türkçe Philip M. Parker Ph.D Independently published Alfa Yayınları; 1. baskı İngilizce CreateSpace Independent Publishing Platform Rusça Fransızca İspanyolca Novas Edições Acadêmicas

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