Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies. Pearson MyLab TM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Yazar	Thomas L. Wheelen
Yayın Evi	Pearson Education Limited; 15th edition. baskı
Dil	İngilizce

Gale, U.S. Supreme Court Records Icon Group International İngilizce Rusça J Saosa Independently published İspanyolca Fransızca Emily Grace Türkçe Almanca CreateSpace Independent Publishing Platform Leopold Classic Library J B Boon ICON Group International, Inc. Book on Demand Ltd. J B SBoon Additional Contributors

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Baskı Detayları

Yazar	Thomas L. Wheelen J. David Hunger Alan N. Hoffman Charles E. Bamford
İsbn 10	9781292215488
İsbn 13	978-1292215488
Sayfa sayısı	848 sayfa
Yayın Evi	Pearson Education Limited; 15th edition. baskı
Dil	İngilizce
Boyutlar ve boyutlar	20,6 x 2,6 x 25,4 cm
De olduğu gibi	1292215488
tarafından gönderildi Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition	31 Ağustos 2017