Routledge Strategic Corporate Social Responsibility in Malaysia - internet üzerinden indir

Strategic Corporate Social Responsibility in Malaysia

Pazarlama ve Satış

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.

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Gerardus Blokdyk LAP LAMBERT Academic Publishing Icon Group International ICON Group International, Inc. Routledge NAN RIEWALDT İspanyolca Ulan Press Türkçe CreateSpace Independent Publishing Platform Fransızca Independently published Rusça İngilizce Routledge N&S Collection Almanca Kolektif

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