Ph.d. Kueng, Kwong Chee Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty internet üzerinden ibook

Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty

IBOOKS dosya biçimi, işletim sistemlerinden birinde çalışan cihazlar (bilgisayarlar, telefonlar, tabletler vb.) İçin Ph.d. Kueng, Kwong Chee yazarından Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty gibi bir e-kitap biçimi olarak geliştirilmiştir. Apple - MacOS veya iOS. Diğer e-kitap dosyaları gibi, örneğin Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty, IBOOKS dosyaları yalnızca metin değil, aynı zamanda grafik ve video bilgileri ile kitap okumak için çok uygun olan üç boyutlu nesneler, sunumlar ve diğer veri türlerini de içerebilir Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty . IBOOKS dosyaları, basit ve etkileşimli bir kullanıcı arabirimi sağlayarak çoklu dokunma hareketlerini destekledikleri için iBook çoklu dokunma dosyaları olarak bilinir. Bu tür dosyalar Apple'ın iBooks Author'ı kullanılarak kolayca oluşturulabilir. Bu, e-kitap geliştirmek ve yayınlamak için ücretsiz bir programdır. Bu durumda, büyük olasılıkla, IBOOKS uzantılı dosyalar yalnızca belirli bir ücret ödendikten sonra kullanılabilir hale gelecektir. Ancak Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty tamamen ücretsizdir. IBOOKS dosyaları Apple tarafından Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty indirebileceğiniz ePub 3 formatına göre geliştirilmiştir. Ancak, Apple bazı ek markalı "yongalar" ekledi. IBOOKS dosyası olarak kaydedilen Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty kitabı, kullanıcıların tüm Apple cihazlarında indirip okuması için iTunes'a yayınlanabilir.


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Rusça Fransızca N&S Collection Lightning Source UK Ltd Gerardus Blokdyk Almanca İspanyolca Kolektif CreateSpace Independent Publishing Platform NAN RIEWALDT Türkçe LAP LAMBERT Academic Publishing ICON Group International, Inc. Independently published Aeryn Cartwright İngilizce Icon Group International Ulan Press
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Yazar Ph.d. Kueng, Kwong Chee Ph.d. Hamid, Abu Bakar Abdul Ph.d. Aziz, Yuhanis Binti Abdul Ph.d. Hashim, Haslinda Binti
İsbn 10 1543761127
İsbn 13 978-1543761122
Yayın Evi Lightning Source UK Ltd
tarafından gönderildi Malaysian Motor Insurance Industry: Quality, Fair, Satisfactory, Gratified and Trusted Relationship Exchange on Customer Loyalty 8 Ekim 2020

Customer loyalty is critical for success and sustainable business performance for all corporation and is even vital in the case of non-life insurance industry where the products offer is highly credence, intangible and complex. The industry deregulation, changing customer behaviour, and sluggish economy spiral the insurance customer switching behaviour, which seriously eroding customer loyalty. The prime objective of this study is to examine the interplay effect of service quality, service fairness, relationship satisfaction, gratitude and trust on customer loyalty among the motor insurance policyholder in Malaysia. It was conducted based on 399 respondents, selected on convenience sampling approach and employed Structural Equation Modeling (SEM) technique. The principal findings showed that all the constructs understudied have a significant relationship with trust and trust found significantly and positively relates to customer loyalty among the motor insurance customer in Malaysia. Further, trust and relationship satisfaction played a partial mediator role in the determination of customer loyalty. In addition, it demonstrate the importance of trust as the satisfying relationship exchange together with the fairness perception and gratitude feeling in elevating and enhancing customer loyalty. These results delineated the offering of quality service or fairness of treatment by the insurer will not be necessary to achieve higher customer loyalty. The findings also offer useful and practical insights for insurance industry players and policymakers for effective customer retention and relationship management strategy. This study is considered as the first attempt to theoretically integrates the variable of service quality, service fairness, relationship satisfaction, gratitude and trust together with customer loyalty in a holistic and integrated framework to examine their interdependency influence. Moreover, it also contribute to the enrichment of scarce relationship marketing literature for credence services such as Malaysian non-life insurance industry.

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