Build What Matters: Delivering Key Outcomes with Vision-Led Product Management
Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Yazar | Ben Foster |
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Yayın Evi | Lioncrest Publishing |
Additional Contributors Türkçe Kolektif Rusça ERWIN N GRISWOLD Gale, U.S. Supreme Court Records Fransızca Almanca Book on Demand Ltd. Springer WADE H MCCREE MDPI AG İngilizce LAP LAMBERT Academic Publishing ROBERT H BORK HACHETTE LIVRE-BNF Independently published İspanyolca
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Baskı Detayları
Yazar | Ben Foster Rajesh Nerlikar |
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İsbn 10 | 1544516177 |
İsbn 13 | 978-1544516172 |
Yayın Evi | Lioncrest Publishing |
tarafından gönderildi Build What Matters: Delivering Key Outcomes with Vision-Led Product Management | 7 Eylül 2020 |
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